Abstract
Echeveria cerrograndensis, a new species from eastern Sierra de Manantlán, in the Jalisco-Colima border, Western Mexico, is described and illustrated. This species belongs to series Gibbiflorae, it is morphologically related to E. fulgens but it differs from the latter in having smaller habit, margin straight to slightly undulate; glaucous to pale green or reddish leaves; lower number of flowers per branch and lower total number of flowers; shorter inflorescences, none bicolored corolla, and dark red thecae and nectaries. A key for the species of the E. fulgens complex is provided.